Posts Tagged ‘tourist’
The campaign of the beverage company ‘You have an hour of happiness’ and ‘Canary Islands, I stay’, the Canadian Government, come together in a new spot that fuses both messages.
The Canary Islands Government and Coca Cola have agreed to merge the messages of the campaigns ‘Canary Islands, I stay’ and ‘you have an hour of happiness’ promoted by both, respectively, in a single spot with seeking to enhance the image of the Archipelago tourist destination.
The new campaign has been presented this afternoon at the headquarters of the Presidency of Las Palmas de Gran Canarias, in a ceremony that involved the president Pauline Rivera, and the director of Coca Cola Spain, Marcos de Quinton.
Rivera said that this initiative is a “symbiosis” between “a leading brand and a leading destination,” to “recover” the numbers of tourist reception.
The trend of recent months in foreign tourist arrivals “is up,” Rivera said, but needs to keep Canaries because with the arrival of travelers’ moves the other sectors, consumption moves, it creates jobs and helps people. ”
The latest data available to the Executive, as Rivera forward in this hearing, is a 996,000 increase in passengers in June compared to the same month of 2010.
Quinton said that Canary is a market that your company has always paid close attention, as an example he cited the exclusive products for the archipelago as “Fantail pineapple or strawberry, mango or Nestea” products “in the Peninsula did not could be marketed.”
The campaign ‘You have an hour of happiness’, which began airing on May 30, intended to honor the archipelago for being the first in Spain where he began making Coca Cola.