The regional government’s commitment to promoting tourism through sport to promote the arrival of international tourism in the region. Thus, the Madrid develops various activities to promote the tourism image of the region as the sponsorship of this important competition.
Third most watched race in the world
The Davis Cup has been held since 1900 and is the largest international competition held annually teams. The tournament is played by 125 countries, allowing viewers to follow more than 185 rounds during the year.
Being the official sponsor of the Davis Cup allows the Madrid have a brand presence in the most relevant of the track and on the banks of the players, banner at the bottom and sides of the track. It is also an important promotional tool to be the third most watched sporting event gained the world, behind only the American Football League (NFL) and Formula 1.
Following this tournament almost twice as many others as mythical as the Tour de France and Moog, and is about six times as likely to have the Wimbledon tournament. Thus, this event is a great opportunity to promote Madrid as a tourist destination.
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The regional government’s commitment to promoting tourism through sport to promote the arrival of international tourism in the region. Thus, the Madrid develops various activities to promote the tourism image of the region as the sponsorship of this important competition.