Through Sustainable Tourism Marketing SurveyThe Director of SERNATUR America Soto said the Government’s intention to training: “The training program and business management is covering 19 districts in the region, and today we are starting our ongoing tourism marketing through a survey of needs through of a survey of needs raised by the Chamber of Commerce and Tourism Board. I appreciate the help of Odette Nag president and today we’re kicking off this course we will provide tools for competitiveness, improve the enterprises and help to improve the reception of our tourists in the next season. We will be coming to the inauguration of these courses, and delivering the material in the context of tourism marketing. ”

Soto added that currently are providing English courses, customer service, marketing and accounting.

Odette Nag, President of the Chamber of Commerce and Tourism Board, praised the training, because they are important tools for the development of tourism: “It is a great asset (training), because the problem of remote rural areas to the regional capital is that we have experience, but do not know how to work in the tourism sector. These capabilities help you to know how to do things and do them better. ”

The businessman added that tourism in the town of La Junta has grown significantly because there are many tourists visiting the area. However he appealed to the Board as a tourist destination. “You see more tourists, but we must work for the Board to be a tourist destination, we must get people to stay.”

Regional Councilor Jose Armando Godoy (RN) assessed the work of SERNATUR and relieved the commitment and financial support of the Regional Council: “I think a very important task that is conducting SERNATUR resources of the National Fund for Regional Development, which seeks to empower to tourism businesses in the area, in all places and now La Junta. This program aims to provide tools for employers to cater for tourists coming to the region in the new season ahead. So very happy with this initiative because the Regional Council approved these resources to cater for tourists who visit us next season ”

Armando Godoy said “The development of tourism is included in the regional development strategy, so that all actions and funding is aimed at strengthening tourism.”

The program has already started in Villa O’Higgins and simultaneously began Melina courses are dictated by the OTEC GESTCAPCHILE LTDA. This will structure the contribution of the Regional Government, bearing in mind the development of tourism, and providing skills and qualifications to tour operators and entrepreneurs in the category of Torte, Cochrane, Río Tranquillo, Villa Cerro Castillo, Puerto Ibanez, Coyhaique, Chile Chico, Puerto Gaudily Puerto Bertrand Puerto Ayden Manholes, Puerto Swan Puyuhuapi, La Junta, Rail Marin Balmacaan, Green Lake and Villa Manual.

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