I could write as long as necessary about the benefits obtained with the Tourism Product Development (PTD) in a Target, but I will focus on highlighting what I consider of great importance.
So initially, it is important to emphasize that destination is talk about “Tourism Brand” itself will seek to be remembered to his audience. To meet this goal, art and culture are key elements.
For a better understanding of the subject, it is necessary to define, and I will from my experience, what is the DPT?:
I define as the management of new projects that integrate elements of a destination like cultural history, traditions, customs, food, clothing, and anything that fits their identity.
Its application is implemented in appropriate ways, through different artistic disciplines and team work with tourism service providers, government and all the bodies involved in the sector, because the DPT can be presented to different audiences (groups, individual tourists and / or local).
The difference compared to the artistic commonly disclosed in the social events, is that it involucres participants, making them the center of a lived experience.
This leads me to reaffirm that the DPT acts as a different strategy and effective to show that is the target through the sale of emotions. Thus achieving a greater level of recall for the one who knows.
And the above leads me to conclude that humans are emotional by nature and as such, to be involved in identifying new sensations. So, lest we forget … remembering a destination is necessary to live it.